MNTN / February 15, 2024
A small business can’t usually afford a television commercial, much less a Super Bowl ad that costs $7 million for 30 seconds. But Ryan Reynolds wants to change that. More specifically, the adtech company where Reynolds serves as chief creative officer, MNTN, the self-described “Google Ad Words for TV,” does. MNTN ran the same ad for a neighborhood stationery store in Missoula, Montana called Noteworthy both on the local broadcast of the Super Bowl and on its own platform, where the commercial appeared on a variety of streamers such as Peacock and Sling TV. The difference between a local television ad buy and MNTN’s platform is the latter comes with reams of data, MNTN CEO Mark Douglas told Fortune.
Read more: https://mountain.com/news/ryan-reynolds-backed-firm-mntn-teams-with-david-lynch-to-do-a-super-bowl-commercial/