Second Alpha Partners created an Advisory Board comprised of successful industry executives experienced in advising, building and exiting Technology, Media and Telecommunications companies in order to advise Second Alpha on matters including but not limited to investments, portfolio management, deal sourcing and fundraising. The Advisory Board currently consists of Jaime Ellertson and Ian Bonner. Additionally, Adam Greene and John Heilshorn are Senior Advisors at Second Alpha Partners.


    • Jaime Ellertson, Strategic Advisor

Jaime Ellertson is a member of Second Alpha’s Strategic Advisory Board. He is currently the Chairman and CEO of Everbridge (NASD: EVBG). Previously, Jaime was founder, Chairman and CEO of CloudFloor (acquired by Everbridge); CEO and President of Gomez (acquired by Compuware Corporation in one of the largest venture backed exits of 2009); CEO, President and Director of S1 Corporation (NASD: SONE); SVP of Strategy and Business Development of Broadvision (NASD: BVSN); and CEO and President of Interleaf (NASD: LEAF, subsequently acquired by BroadVision).

  • Ian Bonner, Strategic Advisor

Ian Bonner is a member of Second Alpha’s Strategic Advisory Board. He is currently the Chairman of William Morris Endeavor Analytics. Previously, Ian was CEO of Attensity Group; CEO of Coldspark (acquired by Bakbone); Chairman of ITKO (acquired by CA Technologies (NASD: CA)); CEO and President of Xerox-PARC spinout Inxight Software (acquired by Business Objects); CEO of Sistina Software (acquired by Red Hat (NYSE: RHT)); CEO and President of Terraspring (acquired by Sun Microsystems); VP-Software Channels and Executive Board Member of IBM (NYSE: IBM); and SVP of Sales and Marketing of Crosstalk Communications (acquired by DCA).

  • Adam Greene, Senior Advisor


Adam Greene is a Senior Advisor at Second Alpha. He has extensive experience as a VC, senior investment banker and corporate advisor. Adam served on the board of Sportvision (acquired by SportsMEDIA Technology), Sixth Sense Media (acquired by Evolving Systems) and SeaPass (acquired Internet Capital Group).

  • John Heilshorn, Senior Advisor

john heilshorn

John Heilshorn is a Senior Advisor at Second Alpha. He is a Founding Partner of LHA (Lippert/Heilshorn & Associates), a leading strategic IR consulting agency. John is a recognized ambassador for investor relations and has advised hundreds of public and private companies in a variety of industries, including telecom/data center, cleantech, consumer goods, technology, financial services and building materials companies.